Side Projects

I build outside structured platforms as often as I build within them. Some of these projects became businesses. Some remained experiments. Some failed. All of them were built deliberately.

The Hoodel by Evryfit

Evryfit & The Hoodel

A fitness-focused D2C brand. The Hoodel was a product designed and manufactured from scratch, taken through sourcing, production, and end-to-end ecommerce execution.

Bathroom planner tool interface showing layout and fixture placement

Bathroom Planner Tool

Built during a home construction project. Existing tools didn't match how decisions actually needed to be made. A small, focused build driven by a real operational constraint.

collection of vintage designer jewelry - Chanel

Vintage Designer Resale

Authenticated vintage luxury from Chanel, Hermes, and YSL at accessible price points. The supply-demand mismatch made the model difficult to sustain. A learning experiment.