Articles on marketplace strategy, ecommerce leadership, cross-functional team management, and the operational realities of building and scaling digital commerce platforms.
A detailed examination of the strategic, operational, and technical steps required to evolve a digital catalogue business into a functioning marketplace. The Lasoo.com.au transformation on the Marketplacer platform achieved 120% month-over-month GMV growth through cross-functional collaboration with product, engineering, and merchandising teams.
Read article →How Coles Supermarket negotiated and executed a partnership with eBay to create the world's first grocery marketplace listing on the platform. A multimillion-dollar initiative requiring alignment across a 20+ person cross-functional team spanning product, merchandising, IT, finance, supermarket store operations, and offshore consulting partners.
Read article →Seller onboarding is the single most deterministic factor in marketplace success. This piece examines enterprise and SMB acquisition strategies, funnel optimisation that drove a 3.2x conversion improvement at PurvX, and the data infrastructure including GS1 standards for 300+ brands needed to onboard at scale.
Read article →The operational realities of founding PurvX, a bootstrapped circular marketplace for South Asian fashion, and the arc from Dropped Pin, one of India's earliest fashion ecommerce startups, to PurvX. From zero to 800% user growth in six months through organic acquisition, niche positioning against Poshmark and Depop, and cross-border operations spanning San Francisco and Chennai.
Read article →Product data quality is the most underestimated operational challenge in marketplace businesses. Drawing on three years partnering with Amazon, Google, and Alibaba at GS1 Australia and leading data standards adoption for 300+ brands, this article examines why standardised data determines marketplace scalability and requires cross-functional alignment across IT, merchandising, and vendor teams.
Read article →Grocery last-mile delivery is among the most operationally complex challenges in ecommerce. This article details how strategic partnerships with UberEATS, Airtasker, and Deliveroo reduced delivery times by 35% across Coles' network of 800+ digital storefronts, and why success required coordination between online teams, supermarket store teams, and a large offshore operations partner.
Read article →A comprehensive look at ecommerce merchandising across enterprise-scale operations. From managing $1.1B in P&L at Coles, including dark store range and merchandising, to driving weekly deals and promotions at Catch in close coordination with production, studio, email marketing, social media, and warehouse teams, maintaining 40%+ gross margins on the Mirakl platform.
Read article →What it takes to operate marketplace businesses across three distinct markets. From Dropped Pin's early cross-border fashion sourcing in India to PurvX's dual US-India operations, and the data interoperability lessons from GS1's work with Amazon, Google, and Alibaba. Covers regulatory, payments, cultural, and offshore team management considerations.
Read article →Available for advisory, speaking, and strategic conversations about marketplace growth, ecommerce leadership, and cross-functional team building.
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